Is Saint Louis the ‘Gateway’ to Happy?

Last year we began our quest to make the world smile by starting in our hometown of St. Louis.  With just our iPhones, smile stickers, and our adventurous spirit, we chartered a course to discover as much happiness as possible.  What we discovered surprised even us.  The picture of our city is changing.  It’s ripe for some positive change!  Check out the content we created as we went to events, festivals, volunteered with local organizations, and walked the streets of the Gateway City spreading our signature brand of joy.

If you’d like to support the initiative, and pledge smiles to our efforts, contact Chief Smile Officer Matt at


To view more content from the initiative, visit our content archive.

NEXT – Read about our next BIG campaign, #Smiles4Peace