Mission/Goals
Our Mission
To positively transform the City of St. Louis into a happier, healthier and more caring place by promoting and spreading the scientifically proven power of smiles.
We have established the following measurable goals for YR 1:
- Sell and spread a million smile stickers across St. Louis
- Increase random acts of kindness in St. Louis through the rewarding of SmileBUX
- Increase community service and volunteering rates across St. Louis through rewarding of SmileBUX
- Receive more positive coverage and awareness for St. Louis in the media
- Lower crime rates in St. Louis specifically in North City and Downtown
- Raise 3 Million dollars for a new Smile Resource Center for St. Louis
- Launch Smilocracy physically in 3 new cities in the U.S. by end of YR 1