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Campaign Goals

We have established the following measurable and benchmarked goals:

  • Spread a million smile stickers across St. Louis
  • Increase random acts of kindness across St. Louis
  • Increase community service and volunteering rates across St. Louis
  • Receive more positive media coverage and impressions for St. Louis
  • Lower crime rates across St. Louis especially in North City and downtown 
  • Raise 3 Million dollars for a new smile resource center for St. Louis