Campaign Goals

We have established the following measurable and benchmarked goals:

• Spread a million smile stickers across St. Louis
• Increase random acts of kindness across St. Louis
• Increase community service and volunteering rates across St. Louis
• Receive more positive media coverage and impressions for St. Louis
• Lower crime rates across St. Louis especially in North City and downtown 
• Raise 3 Million dollars for a new smile resource center for St. Louis