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From Homelessness to a Life of Smiles

 In 2012, when Matt had the initial idea for Smilocracy, he was battling all kinds of demons. He was working in the alcohol industry, drinking too much, and in a deteriorating marriage.  After running away from rehab, Matt found himself homelss sleeping on a friend's couch.  That's when an 80 year old hippie, battling breast cancer, inspired Matt a way he never thought possible.   

 Never had Matt met somone like Lois.  She had a magic about her.  And it all began with her infectious smile.  

Matt realized They could both overcome their problems  if they led their lives with their smiles.  So he came up with a plan  He purchased a thousand smile stickers and they began to share their smiles with others and in the process heal themselves. 

Being on the fringe of homelessness himself, Matt was especially drawn to the homeless population in St. Louis.  He saw how a smile could uplift himslef to positive action, and he knew the effect Lois had on people.  She could change them make them whole again.

Every smile the two of them gave made an impact

They saw hope.

They saw positive action

And they felt the love.

That's why we want to multiply this effect to every person in the world.  Homelessness can happen to anyone.  Matt is living proof.  And we believe a smile is the first step to finding your way home.

To that end we work with dozens of organizations dedicated to ending homelessness, and 20 percent of our profits go back to programs that 

In addition, we are working to employ, train and support homeless in our organization.  We want them to build our brand and learn the valuable life skills to pick up their lives and bring joy to the world.


Matt saw 

The Science Behind Smiles

Smiles have been scientifically proven to have an absolutely amazing impact on our health and happiness.   Plus they are infectious by their very nature.  Imagine if we got the whole world to harness these powers!

More smiling:

  • Lowers blood pressure

  • Decreases stress

  • Increases your endorphins

  • Makes you look younger

  • Elevates your confidence

  • Increases your productivity

  • Boosts your JOY 

That's why we're creating an entire lifestyle brand around spreading smiles!

Below are some famous studies that support our mission to spread the infectious powers of smiles all over the world.

Smiles are contagious by their nature.

A Swedish study found that it is incredibly difficult to keep a long face when you look at people who are smiling at you.  That means that your smile can turns anyone's frown upside down!

Kids understand smiling better than anyone!

It's been found that the average child smiles over 400 times a day while the average adult smiles just 20 times.  It's why we often feel happier around children – they smile more!

Smiling is wired to create JOY.

In a recent smile study, scientists concluded “that smiling can be as stimulating as receiving up to 16,000 Pounds Sterling in cash.”  How's that for some positive stimulation.

Smiling makes you look more competent

A recent Penn State University study confirmed that when we smile we not only appear more likeable and courteous, but we’re actually perceived to be more competent.

Smiling may even make you live longer!

2010 Wayne State University research project that examined the baseball cards photos of Major League players in 1952 found that the span of a player’s smile could actually predict the span of his life! Players who didn’t smile in their pictures lived an average of only 72.9 years, while players with beaming smiles lived an average of 79.9 years.

Now imagine if we could spread these scientifically proven powers ALL over the world!


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