Using the production and digital skills we’ve honed in advertising, we took our smiles to the streets and had our cameras ready to record everything! The result is a new brand of content that is fun, positive, and even little silly.. Check out our work!
Look What We Discovered
View our highlight reel for our inaugural Saint Louis Happiness Initiative. What we discovered surprised this Chicago boy big time!
Why I Smile
Hear everyday St. Louisians tell us their philosophies and stories for why they smile. The answers run the gamut from awe-inspiring to flat out hilarious. I was shocked
Presenting the Smile Stage
People sing on it, dance on it, and hug on it. Check out what happens when we take it to a Cubs/Cardinals rivalry game. It’s proof a smile brings anyone together
Sounds of the City
Check out our “Sounds of the City” series, which features many of Saint Louis’ most prominent street performers.
Saint Lois Blesses Best Buy
The title says it all. We set our Matron Saint of Happy loose in a Best Buy, and blessings and joy follow
In St. Louis, an Ikea opening is a BIG deal. Watch from a customer’s view (Shad’s) the royal entrance they are greeted with. It’s a celebration that can only be described as Swedish meatballs awesome!
Saint Louis has one of the biggest graffiti walls in the world. Watch the biggest names in graffiti art descend on our 3-mile long graffiti wall and paint the entire thing. You can bet we added our smiles!
Gateway Arch Celebration
Last year the arch turned the BIG Five-O. We payed homage to it by artfully showing how it shapes the city and our lives. The arch is truly a magical.
Yogi Berra Tribute
Yogi’s a hometown hero, who always gave his fans a smile. When he passed last year, Smilocracy honored him by going to the Hill, his old stomping grounds, where his classic and signature one-liners were inspired. Yogi, this smile’s for you!
Whether it’s haggling in Soulard Market or meeting the Saint Louis Superman at the Gateway Arch Celebration, we’ve had some bizarre, WTF?! moments as we spread happiness in STL. Enjoy a few of our favorites!
Breast Cancer Aliveness Month
Last May, Smilocracy’s ‘Matron Saint of Happy’, Saint Lois, was diagnosed with breast cancer. She faced it like everything in her life – with fearlessness and positivity that was awe-inspiring. In her honor, we came up with a new campaign for breast cancer month – Breast Cancer ‘Aliveness’ Month. Lois is truly our hero.
Hire Us to Create Content
We love working with passionate people that care about our city. If you’d like us to promote the positive things you’re doing in the Saint Louis community, contact us today.